Meet the leadership of your Bullseye Team:
Michael Fuchs – President
With over ten years of affiliate marketing experience, Mike launched Bullseye Affiliate Management in 2002 to offer online retailers effective representation among the many publishers who drive the affiliate business.
Mike and the Bullseye team value their many long-standing client partnerships and have worked with advertisers in a wide range of consumer product categories over the years – Apparel, Health & Beauty, Personalized Gifts, Wireless Electronics, to name a few.
Mike realized early on that a “‘one size fits all” approach should be replaced with an ongoing effort to connect the right marketing message and tools to the right types of publishers and through strategic communications and strong affiliate relationships. Mike continues to help Bullseye clients increase market share, grow affiliate program revenues and acquire valuable new customers.
Mike and the Bullseye team value their many long-standing client partnerships and have worked with advertisers in a wide range of consumer product categories over the years – Apparel, Health & Beauty, Personalized Gifts, Wireless Electronics, to name a few.
Mike realized early on that a “‘one size fits all” approach should be replaced with an ongoing effort to connect the right marketing message and tools to the right types of publishers and through strategic communications and strong affiliate relationships. Mike continues to help Bullseye clients increase market share, grow affiliate program revenues and acquire valuable new customers.
Carissa Payne – Affiliate Director
Carissa is the Affiliate Director at Bullseye Affiliate Management (BAM). She has been active in Affiliate Program Management since 2006. Carissa works closely with Mike to understand clients’ individual goals and needs for their affiliate programs, and developing marketing strategies unique to each program.
Carissa understands what is important to the advertiser in the management of their program, including timely distribution of promotions, maintaining brand integrity and cultivating strong relationships with affiliate partners. In addition to her optimization efforts, Carissa leads the Bullseye Team’s data tracking and analysis efforts by identifying affiliate sales trends, growth opportunities and program revenue trends.
Carissa understands what is important to the advertiser in the management of their program, including timely distribution of promotions, maintaining brand integrity and cultivating strong relationships with affiliate partners. In addition to her optimization efforts, Carissa leads the Bullseye Team’s data tracking and analysis efforts by identifying affiliate sales trends, growth opportunities and program revenue trends.
Sign up here to receive Bullseye newsletters!